Tip #2 – Home Business Entrepreneurs Have an Office

Hoping you are enjoying our home business tips series for individuals looking at starting a home business or the entrepreneurs actively operating one. In the first article, it was mentioned how we can use hardware that enables us to work our business from anywhere in the house and even tools that allow us to work when we’re away, but by no means should that undermine the importance of having an office (or work designated space) in our home. A home based business does imply having a home office. To the same extent we have specific rooms in our homes for eating, cooking and sleeping, a space does need to be delimited for working. Even if we may not choose to work from there all the time, it’s important to have an anchor point for your business; you may want to view it as “Corporate Head Office”. You may decide to work from remote offices such as the patio, the hammock, the gazebo, the hotel room or the pool chair at your favorite Waikiki beach resort but in the end you will always need to come back and re-group in the home office – Corporate Headquarters.

While it is quite possible to have a paperless home office should you choose to, there’s always going to be some sort of paper even if you’re not the one generating it. You will have to start maintaining a filing system so piles of notes, advertising sketches, financial statements and the likes do not start piling on your desk.

The home office is also the area you can revert to when you need peace and quiet when other areas of your home are busy with sounds of playful youngsters, teen music, TV sports games or barking dogs. While those sounds are very natural to the home environment, they are also distracting to the work at hand. There are times when you need to focus your attention on a specific matter, think strategically or carry out a phone conversation and you need a place that will allow you to do so.

For that reason, you are best advised to tailor that area so it reflects your personality. You want to feel comfortable, well equipped and productive. Keep an organized and clean desk. Have all your office supplies placed for quick access. A desk can clutter easily so always remind yourself frequently that a desk is not a storage area but a work area. Your work area should feel spacious and not cramped. When you sit at your desk you should not have to move or remove piles of paper in order to find a place to work. Do not allow piles to form and when the day is over, clean up your desk so it’s ready and fresh for the next use.

If at all possible, choose a room that has a window so you can have daylight and fresh air come into your office. Fresh air will oxygenate your office so your brain can think clearly and you don’t feel sluggish. The sunlight brings you vitamins, brightens your day and makes the room alive. Add to that some favorite colors to accent your room and you’re set. While some may go as far as painting the walls to their liking, there are other alternatives. Put up colorful pictures on the walls, post your life vision, print your favorite quotes on colored paper and stick them to the walls at random angles, post your life goals and you might also want to frame some pictures of the important people in your life. All these will quickly fill up your wall space and pretty soon the color of your walls won’t even matter. It will make your work environment vibrant, warm, comfortable and conducive to the empowering thoughts you need when you revert to your work alcove.

Plants and animal life are also a good idea. Plants will create oxygen during daytime while their color and appearance will make the place alive. A fish tank is another source of light, it brings busy aquatic life to your room and creates a soothing effect.

Another area of your office should be devoted to your personal and business development library. A considerable amount of time need to be devoted to your development and if you do not have a library in the works already, it’s time you start one. But that will be for another article. In the mean time, put your construction hat and work boots on, you have an office to design; an anchor to set, a Corporate Headquarters to establish. See you in the boardroom!

Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.

There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.

01) TRADITIONAL MARKETING

Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

NEED OF DIGITAL MARKETING

Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.

Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.

There are various reason for the growth of digital marketing.

1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.

However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.

For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

The Advantages and Disadvantages of Internet Marketing Software

There are as much disadvantages as advantages an Internet marketing software has. The proponents of Internet marketing software believe that the right software can simplify the business, make it run smoother so that it can turn more profit. By making use of the correct online marketing software, the entrepreneur may focus more time on other tasks because the software will make the processes more efficient, check correspondence and keep the content of the program up to date.

On the other hand, critics perceive that IM software is unnecessary to those who are really interested in Internet marketing. The alternative software is just a product of imitators and others can find it as an affordable and efficient alternative.

Internet marketing software provides a lot of income to its users. Many believe that someone who is still new in the Syber marketing business must not risk getting his or her feet wet without any appropriate tools and equipment. You should search for the suitable online marketing software to jumpstart a career. The IM software should be supportive, efficient and is applicable to one’s needs. Some software like this can offer ease for its user because of automation. One should also check if there are tutorials provided and a customer hotline is available at one’s beck and call. To check for the proper software, one should read if it is in line with one’s interest, second, there are recommendations and testimonies. Research on the parameter it covers and specifically about the end product of the software. Lastly, make certain that the price is not beyond your budget.

Critics believe that IM software is a waste of money because individuals can learn about Web marketing just by simply reading articles and web logs. By doing so, a person should not require an Internet marketing software to generate money. What it takes is just an imaginative and creative philosophy, a complete comprehension of affiliate marketing and of course, an interesting web log.

Online marketing software has a lot of uses, just make sure that if you have plans of purchasing it, it is not heavy on the pocket, it can guarantee results due to its automation convenience. If you are having second thoughts about it, you can still choose to read and research about success stories in blogs.

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