How To Start And Grow A Successful Business – Turn Your Passion Into Profits

More than 60 percent of businesses close doors within the first year of starting operations because of a number of constraints. For you to start a business and succeed, you need to have a lot of determination, resilience, self-discipline and focus. Businesses such as Apple were able to succeed because their founders had adequate focus and inner drive to take the business to the next level.

Here are eight key things you should know to start and grow a successful business:

1. Follow Your Inner Passion

As a matter of fact, achieving success in life is not a prerequisite for those who want to be happy. However, happiness is mandatory if success is to be achieved. Success is achieved by those who love what they are doing. It is advisable for anyone who wants to start a business to select something that he or she loves the most, but this should be something that has a market. If you choose something that can’t sell, there is high probability that your efforts will never pay off.

2. Work on Your Commercial Enterprise

There is an old saying that says that you drive your business or it will drive thee. This is a popular saying by Benjamin Franklin who achieved success as an investor and writer. Start by finding your passion and there after developing a clear and well-detailed business plan. Also, a well-developed strategy is a key recipe for success in every business.

You don’t have to do things your own way. Well, this may bring you success, but it’s not always the case. You can learn a few methods of running a business from successful entrepreneurs, especially those who are famed for developing efficient business systems.

3. Define Your Business Goals And Objectives

The life of a man will only have meaning when he or she is striving for his goals and reaching out. When you have goals, you will know where you are coming from and where to go. It is good to know that any entrepreneur will achieve his or her goals when there is persistence, proper resource allocation and focus. Clarity is power and when used in defining your business goals, success is inevitable. Whenever something comes your way, you will still be able to stand strong and focus on achieving the goals that you have set. You will never be swayed aside when you have clearly defined goals and objectives.

It is of great importance to know what you want to achieve after a day, week or a month. After you’ve drafted your goals, you should monitor your results.

4. Don’t Give Up

Every business has challenges that are unique to it. You should learn from past business trends and put in place the right measures that would enable you take your business to the next level.

Challenges will only be overcome when they are precisely known. Know about the possible source of the hurdle your business is going through and find a perfect solution. Know that most of the challenges faced by commercial entities can be overcome by not quitting.

Know where your business is and where it is going. You should never give up regardless of the circumstances you are facing.

5. Take Action

Taking action is one of the keys to success in business. However, you should always know that action might at times bring painful results. Action combined with good business strategies often yield great results. Steve Jobs once said that we tend to attract different types of people and there is not a need for a person to wait for up to ten years for someone else to take a huge risk on her or him.

6. Focus

Your capital, thoughts and energies should be focused on growing the business. You can get the money you badly need when you focus your money and time on your business.

7. Review Your Budget Regularly

You will need to know if you are moving towards the right direction or not through comparing your actual results with the planned ones. You can put in place the right strategies to reverse unfavorable variants while adding more resources to help increase favorable variants in the revenue centers. This is a sure method of moving your business to the next level.

8. Business is a Life long Learning Process

Apply the lessons that you have learned in the process. Let there be gradual improvement and within no time, your commercial enterprise will be running efficiently.

Motivation Case Study of an Enterprising Young Business Entrepreneur

John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve. John Smith had left school two years ago, and was already working as a trainee manager in a large supermarket chain. He could have gone to university, but developed a taste for the commercial world during his part time work, while still at school. He was fortunate to get a couple of relieving opportunities, while supermarket managers were on leave. That was all very well, but not the level he was aspiring to achieve.

John had exceptional PR skills, and loved travelling and meeting new people, but just could not see enough creative potential in the supermarket field. His dream, or desired outcome in life, was to have a more creative role, important and challenging, but not too routine. He knew it was important to have a good track record, so he always tried his best at whatever duties he was given. In his mental plan, these were the stepping stones to his goal. Even though his dream may not materialise for months or years, it was essential to maintain that inspiration, by learning as much as he could. John was still doing management courses, which his employers provided, and he was always talking to sales reps, or anyone he could find with management experience.

One day a position was advertised with a large company that supplied over twelve hundred items to supermarkets. It was a kind of marketing manager and PR role combined. It required looking after visiting company personnel, both socially, and attracting their business.

John knew he would love this job, but it looked a bit out of reach, with his limited experience at the age of twenty one. He was excited though, because it fitted in perfectly with his mental image that he had stored. That was the detailed picture of his goal that he had clearly saved in his deep memory, and would recall frequently, to keep himself motivated.

Now it was time to do some profound lateral thinking, something which his father was good at ( me ). He knew of one chap he had met a couple of times, that once worked for the company that had placed this ad. John contacted him, and arranged a time to meet. This semi retired chap was very willing to chat and update John with what he thought he should know about the company, in the event of securing an interview.

Well, that did happen, John was one of forty applicants accepted for an interview, except that the other thirty nine all had university degrees. John’s enthusiasm, passion, and knowledge about the company must have impressed them – he got the job.

The Top 10 Keys to Building a Successful Business

Building a business is both challenging and rewarding. It takes great ideas, resources, technical expertise and a lot of hard work to create a thriving enterprise. You can increase your chances for success by taking 10 key steps.

1. Honestly assess your strengths and weaknesses. Your first step in building a successful business is to take a look at yourself. Are you cut out to be an entrepreneur? Many of us are attracted to the glamorous aspects of business ownership, but it is very hard work. Successful entrepreneurs are resourceful, committed, objective and dependable. They also have a positive attitude, excellent communication skills and the requisite technical knowledge to succeed in their chosen field. Most significantly, successful entrepreneurs persevere during times of great difficulty.

2. Develop a comprehensive business plan. A business plan is your road map to profitability and success. One of the primary reasons for new business failure is inadequate planning. A well-conceived business plan describes the vision you have for your business, and the path you will take to achieve that vision.

3. Create an effective marketing strategy. Perhaps the single most important step you can take as an entrepreneur is to effectively market your goods and services. You can have the best products in the world, but if no one knows about them, your business will fail!

4. Develop a strong image package. Your image package is the physical manifestation of your brand and includes three elements: business name, tagline (your business motto or catchphrase) and logo. Your image package speaks to the vision you are trying to create for your business.

5. Select an appropriate business structure. A business can be operated through a variety of legal structures. A specific structure is generally chosen for liability and tax reasons. The most common types are sole proprietorships, partnerships and corporations. Each has inherent strengths and weaknesses, and you must determine which structure will work best for your business.

6. Begin with adequate working capital. The single biggest reason for new business failure is undercapitalization. Many entrepreneurs have failed with potentially successful businesses because of a lack of capital. Smart entrepreneurs make sure they have cash reserves to dip into for unique opportunities or for a rainy day.

7. Learn to network effectively. Networking is the proactive process of developing mutually beneficial professional relationships designed to increase each person’s circle of associates. Effective networking will increase your customer base, communicate your brand and demonstrate your expertise to potential customers. It can also help you identify leads and improve your reputation. Because of its simplicity and ease of application, networking is one of the most cost-effective forms of marketing for your business.

8. Provide quality goods and services that meet customer’s needs. Simply stated, if you provide a high quality product that helps customers achieve their goals, you are much more likely to develop a successful business.

9. Develop a winning team. It is very hard to build a successful business on your own. You are going to need help. Two of the most important sources for this help should come from an accountant and an attorney. You may also want to create an advisory board to assist you with the decision-making process.

10. Use technology wisely. As an aspiring entrepreneur, you need to think about how you can use technology to increase sales, decrease costs and better communicate with customers. Some examples of technology that can result in improved quality and productivity include application software (e.g., accounting, data management), videoconferencing (e.g., virtual meetings, webinars and teleseminars) and internet marketing (e.g., e-mail marketing, social media marketing).

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