3 Features Your Email Marketing Software Should Have

Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.

When it comes to email marketing software, there is abundance, but when you know what features matter most in a solution then you will manage to select software that works for your business goals. Not all software options are designed to function the same way and hence some will be better than others in terms of overall performance. Here are a few of the most important features that the best email marketing software should have.

1. CRM integration

Automating marketing processes offer lots of advantages and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate using the software so you can align marketing and sales for campaigns that are effective in bringing strong ROI. Interacting with customers helps you discover lots of things so you can offer them what they expect from your marketing. Proper CRM integration makes real time data updates easy and ensures that all your records remain up to date for upcoming campaigns for that matter. Check to see that the software’s API makes this kind of integration possible.

2. Visual customization

The truth is that people decide to read or ignore email content depending on how it looks. When looking for good email marketing software, it should offer attractive visuals so that you can put together a campaign targeted audience will love reading. Drag and drop functionality, pre designed templates, photo editing features and responsive design are some of the important aspects when it comes to visual editing on your software. With the features you will not need to redesign newsletters every time you need to communicate to your customers and potentials. The right software will eliminate hard work and makes it possible for you, create campaign design that is a winner from the word go.

3. Reports and analytics

An overview of email marketing campaign performance is of great importance. This is the only way you will be in a position to know what metrics are bringing on positive results and what is not working. You put together a campaign with hopes it meets your goals and your email marketing software should help you keep track of what matters most. Using software analytics, you can see devices subscribers are using to read the emails, whether they print, forward or delete the emails, how long they take reading your content and even what email contents receive the most clicks. With such insights you will be able to optimize email campaigns in such a way that the overall results are improved.

Can These Four Secrets and Six Tips Help Successful Business Women Get the Results They Want?

Ask all of the successful business women that you know and most if not all will talk about how mentors have them in various stages of their lives and careers. Most leaders never could have achieved the results they have without the support, interest and feedback of trusted advisers, mentors. But what happens for successful business women if they could use the help and support of mentors, but don’t have any?

The ideal scenario should always be to have a group of mentors or others who you can count on for honest feedback and support before you actually could use them. It’s often very isolating for successful business women so the support of a trusted adviser can help them avoid making costly and bad decisions. Obviously you need to start out by analyzing where you need mentors and how they can help you. Once that is done, how can successful business women go about finding one?

Secret 1 involves determining what attributes, attributes and other characteristics of mentors would be most helpful to you. Write down the five attributes that you want your mentor to possess. Analyze what combinations would be most helpful to you. This could vary if you are looking for help with your career, a challenging business task or dealing with tough customers.

Secret 2 is to ask who your mentors could be. Potential candidates could be your friends, colleagues, family members, superiors or others. We would not suggest you just go out and ask them to be your mentor but that you first meet them and discuss some of your goals and challenges. Successful business women should realize Both mentors and mentees need to feel comfortable with the conversation so the required level of trust can be established. This is hard to force so don’t try too.

Secret 3 for those who you select as potential mentors is it important to ask for their permission to contact them on a regular basis. Perhaps you could say something to the effect of “Thank you for your time. I really appreciate it. Would you mind if I contacted you on a regular basis to get your feedback and advice.” This clarity is critical for successful business women to develop an effective relationship.

Secret 4 – Once you have your mentor, the next step is to actively work to establish a strong and effective mentoring relationship. For most successful business women it does not happen right away but will require ongoing planning and work.

There are several tips to making this happen:

Tip 1 – Always be clear about what you want or need to learn – you completed this self-assessment during your initial self-assessment activities so you should be able to elaborate on your need for a mentor

Tip 2Take several sessions for the mentor to learn about you as well as to understand what you want or need from them – They will need time to absorb the issues, concerns and challenges so they can determine the best way to help

Tip 3always be active and honest. While trust may take some time to develop, over time it is the most critical element to an effective mentoring relationship.

Tip 4be a good and effective listener. Failure to understand and incorporate the discussions with your mentor can be frustrating and de-motivating to both of you

Tip 5show initiatives and be proactive. You can’t sit back and wait for them to reach out to you. You must show in your actions that you are grateful for their support

Tip 6 – be ready for the challenge – this is common to many mentoring relationships because tough love is required to make it effective. You may not want to hear certain things but need to in order to be successful. Rather than get defensive or withdraw, successful business women use this advice to propel themselves to greater success.

Finding a good mentor is never easy but it is absolutely vital to the success of successful business women. The very best have many mentors throughout their careers who provide the support, perspective and feedback to help them make better decisions and avoid costly mistakes.

Here is a Quick Way to Build a Successful Business on eBay

Millions of people are trying to build a successful business on eBay. But the sad truth is that only a very small percentage succeed. To become successful on eBay or any business venture is knowledge. Do you remember the old saying, ” knowledge is power”? Well, that is exactly the truth. I want to share some success tips with you, so you can go forward in your business venture. When trying to run a successful eBay business, there are 10 primary steps that you should follow.

1. Do What Works
There are many different ways to build a business and make money on eBay. There are virtually millions of products to sell and thousands of niches to sell in. but what it all comes down to, is what works for you. The main goal here is to produce results. No one can tell you what product to sell or niche to sell in. You must learn this on your own.

Don’t be afraid to try different ideas and methods. The only way you are going to find out what is working for you, is to put them to the test. And at the end of the the day our main goal here is to make a profit.

2. Not Failure Only Results
The only way to get the results you want, is to take action. As long as you keep plugging away at your business, you are not failing, you are producing results. You must come to realize that you are simply testing the waters here. What doesn’t work for you the first time, make an adjustment for the next time around.

Everyone makes mistakes, and you will to. The trick is to keep learning and keep taking action towards your business. When you do this, failure is not a option.

3. Be Flexible
A person that believes in doing things one way, will not be successful on eBay. You must be open to different products, niches, ideas, and so on. Be flexible in all of your endeavors and mindset. In time, you will start to reach different levels in your business. By being flexible, you will take the necessary steps to ensure success every step of the way.

4. Do Not Chase “The Hot Product ”
Yes be flexible, but don’t find yourself chasing ” the hot product. ” You must understand the difference between test marketing products or ideas, and studying the results. You cannot just simply keep switching gears and selling something different every other week. Give your product or niche some time to develop.

5. Conformity
When you are sitting around trying to come up with ideas or products to sell, look to see what other successful entrepreneurs are doing. Don’t copy them, modify what they do and come up with your own style of business. You don’t have to reinvent the wheel, just learn what other successful people are doing in their business and apply what you learn to yours.

6. Consistency Is Key
You must be prepared to work your business on a ongoing basis. By taking action, you will become consistent and successful in your daily business routine. Remember this, if you treat your business like a hobby, it will pay you like a hobby. Get up and take action NOW.

7. Surround Yourself With Mentors
Make sure that you choose your friends and colleagues wisely. Your attitude will reflect the people around you. If your family and friends question your dreams and goals, they will inflict negativity towards you and your business. Do not let people drain your energy of becoming a successful entrepreneur.

8. Be The Best You Can
Success isn’t beating someone else in business. You cannot compare yourself to other successful business owners and get frustrated because your not where they are in your business. Remember that everyone is one a different level. Take your time to be the best you can be towards life and your business, and success will follow.

9. Step Out Of Your Comfort Zone
No successful entrepreneur ever achieved true success by staying inside the box. As human beings, it’s easy to get comfortable with our business and play it safe. The truth is you need to step out of your comfort zone, again and again. This will insure you take the proper steps needed to go forward within your business.

10. Balance Stress And Work
Many people believe that stress is simply bad. This may be true in certain situations, but stress is essential for growth and advancement. Continued stress however, can lead to a work breakdown. You must learn to balance your stress and your work properly. It’s OK to take a step back every now and then. You want to keep your mind sharp and your ideas fresh. Sit back, take your time, and your best work will come through.

Believe and use the information I have provided for you here. Take time to learn and grasp these steps towards building your business on eBay or any other business venture.

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